G-Cloud 11: A Starter-Kit for joining


PUBLIC’s Mira Cole-Wijaya shares a starter-kit for startups applying to join G-Cloud 10 – the government’s SME-friendly procurement framework.G-Cloud 11 applications are currently open, closing on the 15th May. G-Cloud is an important framework for technology companies hoping to work with the public sector. A framework is essentially an approved supplier list. Government bodies are much more likely to buy technology from suppliers on approved supplier lists.G-Cloud is one of the easiest frameworks to procure through – and get on – and we therefore highly recommend any startups in the GovTech space put in an application. Joining the framework is also helpful in legitimising your startup to government bodies who may want to procure your services or product through other pathways.Therefore, G-Cloud is often the simplest route to the public sector market. It will probably save you money, workload and time. Some buyers will only work with companies already on the G-Cloud, so in some cases it is the only route to market.We’ve put together a starter-kit to help you get started with your application. Begin your application now.Pre-Qualification QuestionsThese are relatively easy questions found under “Supplier Declaration”. You will need to include basic company details, conform to basic levels of government compliance and confirm that your services are relevant.Your Service Description

  • Provide a clear name with a unique reference numberYou should detail your specific service (in layman’s terms) such that the buyer can understand simply what they are buying, and if you have a more general service you offer around it (support/training/etc.), then you should detail this as wellAvoid language which commits you to a service that you might not be able to deliver, and don’t use superlativesDo not overuse the word digital, instead, make sure you use the word cloud

The Free Form DocumentHere you have the opportunity to upload a document which explains your service in your own words. Though the free form document is not required for the G-Cloud application, we do recommend that you submit one. It’s a much better way for you to sell your product and company in more detail.Our Recommended Template for the Free Form Document

  • Service overview

Here you should provide a brief, succinct and clear overview of your service. This should be the quick sales pitch for the product.

  • Detailed service definition

Here you should provide a much more detailed overview of the service you are providing. For example:

  1. How you plan to execute your service
  2. What you expect the buyer to provide or input
  3. What you will be providing
  4. Things which are excluded from the service provision
  5. What the buyer will receive in terms of deliverables, outcomes, and outputs from your service
  6. Which situations your service can be used in
  • Why your company

In this section you should sell your company – explain why buyers should buy from you.

  • Pricing

Consider your pricing carefully. Although you can reduce it, you will not be able to raise it until the next iteration of G-Cloud.

  • Additional information

Any legal information that may apply to the services.Terms & ConditionsWe recommend you speak to a lawyer to draw up your T&Cs. Bear in mind that you are likely to need slightly different T&Cs for a consultancy service and an operational service. Also, make sure you put limitations into the contract, and read the T&Cs provided by G-Cloud carefully.PricingHave a look at a few of the Skills For the Information Age rate cards and other pricings for services similar to yours. This should be the ballpoint pricing for your product. Regardless of whether you are charging for licenses or a fixed fees, you should still have a daily rate card.Useful LinksA list of G-Cloud 10 suppliers is available here – useful for helping you understand what to include in your service information, freeform documents, pricing strategies and T&Cs.Clarification questions and answers, continuously updated by the Crown Commercial Service, are available here.Further guidance on how to make the most out of your application from Advice CloudPlease get in touch if you would like to discuss further.


Sep 20, 2021