G-Cloud 10: A Starter-Kit for Joining

Mira Cole-Wijaya

03 May 2018

PUBLIC’s Mira Cole-Wijaya shares a starter-kit for startups applying to join G-Cloud 10 – the government’s SME-friendly procurement framework.

G-Cloud 10 applications are currently open, closing on the 23rd May. G-Cloud is an important framework for companies hoping to work with the public sector. A framework is essentially an approved supplier list. Government bodies are much more likely to buy technology from suppliers on approved supplier lists. G-Cloud is one of the easiest frameworks to procure through – and get on – and we therefore highly recommend any startups in the GovTech space put in an application. Joining the framework is also helpful in legitimising your startup to government bodies who may want to procure your services or product through other pathways.

We’ve put together a starter-kit to help you get started with your application. Begin your application now.

Pre-Qualification Questions

These are relatively easy questions found under “Supplier Declaration”. It’s good to get them done early as they may take some time and if you do not complete them, you will not get onto G-Cloud.

Your Service Description

  • Provide a clear name with a unique reference number
  • You should detail your specific service (in layman’s terms) such that the buyer can understand simply what they are buying, and if you have a more general service you offer around it (support/training/etc.), then you should detail this as well
  • Avoid language which commits you to a service that you might not be able to deliver, and don’t use superlatives
  • Do not overuse the word digital, instead, make sure you use the word cloud

The Free Form Document

Here you have the opportunity to upload a document which explains your service in your own words. Though the free form document is not required for the G-Cloud application, we do recommend that you submit one. It’s a much better way for you to sell your product and company in more detail.

Our Recommended Template for the Free Form Document

  • Service overview

Here you should provide a brief, succinct and clear overview of your service. This should be the quick sales pitch for the product.

  • Detailed service definition

Here you should provide a much more detailed overview of the service you are providing. For example:

  1. How you plan to execute your service
  2. What you expect the buyer to provide or input
  3. What you will be providing
  4. Things which are excluded from the service provision
  5. What the buyer will receive in terms of deliverables, outcomes, and outputs from your service
  6. Which situations your service can be used in
  • Why your company

In this section you should sell your company – explain why buyers should buy from you.

  • Pricing
  • Additional information

Any legal information that may apply to the services.

Terms & Conditions

We recommend you speak to a lawyer to draw up your T&Cs. Bear in mind that you are likely to need slightly different T&Cs for a consultancy service and an operational service. Also, make sure you put limitations into the contract, and read the T&Cs provided by G-Cloud carefully.


Have a look at a few of the Skills For the Information Age rate cards and other pricings for services similar to yours. This should be the ballpoint pricing for your product. Regardless of whether you are charging for licenses or a fixed fees, you should still have a daily rate card.

Useful Links

Information regarding the types of services you can provide on G-Cloud.

A list of G-Cloud 9 suppliers is available here – useful for helping you understand what to include in your service information, freeform documents, pricing strategies and T&Cs.

Clarification questions and answers, continuously updated by the Crown Commercial Service, are available here.

Join us at The GovTechSummit in Paris on 12 November 2018 to bring entrepreneurs to the public sector!

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