Maddy is the CEO of Eva Health Technologies, PUBLIC's healthtech subsidiary. Maddy previously worked at Allocate Software (now part of RL Datix), one of the most successful healthtech business in the UK, where she was responsible for corporate development and strategy. Her career has been dedicated to delivering impact in the healthcare industry, spanning policy, regulation, academia and healthtech. She started by sharpening her strategic thinking and professional skillset as a consultant with the Boston Consulting Group. From 2012-2014, she was a civil servant at Number 10 Downing Street, advising PM David Cameron on the health, care and life sciences agenda. From there she moved to the Care Quality Commission to establish their strategy team and went on to spend a year in academia researching Accountable Care Organisations across the USA as a Harkness Fellow in health policy and practice at the School of Public Health at UC Berkeley, California. Her current role at Eva Health Technologies seeks to bring modern technology to the Medical Record space in the UK fpr the benefit of NHS clinicians and patients.