by PUBLIC

TradeTech Hub

Trade digitalisation is now a matter of strategic importance for governments worldwide. Trade systems - the infrastructure that moves goods, documents, data, and finance across borders - are shifting from fragmented, paper-heavy processes into connected digital networks. That shift is accelerating, and the countries and companies that understand it will have a real advantage.

PUBLIC’s TradeTech Hub is where we make sense of that transition. It’s home to the International State of TradeTech - our analysis of how digital trade is evolving globally, where the opportunities are, and what it actually takes to move from policy ambition to operational reality. It also hosts the UK TradeTech Index: a live, searchable map of over 290 UK companies building the next generation of trade infrastructure.

TradeTech is the application of digital technology to international trade - customs, logistics, documentation, finance, supply chains, and border security. It sits at the intersection of innovation and economic infrastructure, and it’s increasingly a policy priority, not just a commercial one. Governments are legislating for digital trade readiness. Trade agreements are embedding digital standards. Getting this right is becoming a matter of national competitiveness.

What is TradeTech?

Six domains define the landscape

Customs
& Borders

Automated declarations, Single Window systems, AI-driven risk assessment, and interoperable border infrastructure replacing fragmented manual processes.

Logisitics
& Operations

Intelligent port environments, real-time freight visibility, predictive analytics, and automation transforming shipping, warehousing, and multimodal transport.

Paperless
Trade

Electronic trade documents, digital signatures, and MLETR-compatible legal frameworks eliminating the paper workflows that have slowed global commerce for decades.

Security
& Risk

Sanctions screening, export control automation, fraud detection, and supply chain assurance as trade systems increasingly intersect with national security.

Supply
Chain

End-to-end visibility, provenance verification, and predictive intelligence giving governments and industry genuine sight of strategic supply chain vulnerabilities.

Trade
Finance

Digital guarantees, electronic negotiable instruments, and embedded finance systems accelerating liquidity and reducing barriers to trade for SMEs and exporters.

There is no single agreed taxonomy for TradeTech. Through our research, PUBLIC developed a framework of six domains that we believe provides a useful way to understand the landscape and how digital technologies are reshaping international trade.

Explore the International State of TradeTech 
Regional Analysis

Trade digitalisation is no longer a future ambition - it’s happening now, at different speeds and with different priorities across every major trading region.

Below is our read of where things stand: what’s driving progress, what’s creating opportunity, and what it means for the UK.

North America

Key Market: USA

Home to one of the most advanced digital customs environments globally (ACE), and an increasingly influential driver of strategic trade governance standards as geopolitical competition reshapes trade policy.

What's driving change?

North America's TradeTech landscape is being shaped by two forces running in parallel: the drive towards operational integration, and a growing focus on strategic trade security.

For example, The United States is home to one of the most advanced digital customs environments in the world. The Automated Commercial Environment (ACE) consolidates data flows across dozens of federal agencies into a single customs window - a level of integration that many trading nations are still working towards. The US-Mexico Canada-Agreemtent (USMCA) (US-Mexico-Canada Agreement) has also established common digital trade standards across the region, supporting more integrated cross-border data flows between the US, Canada, and Mexico.

Key opportunities & challenges

However, North America's TradeTech opportunity is not only about efficiency. Growing scrutiny of semiconductors, dual-use goods, and advanced manufacturing is driving demand for more sophisticated export control, sanctions screening, and supply chain intelligence tools.The expansion of the US Bureau of Industry and Security’s Entity List has increased pressure on businesses to embed real-time compliance checks into trade workflows. TradeTech is increasingly becoming as much about managing strategic risk as improving operational efficiency.

What it means for the UK

For the UK, the transatlantic corridor - particularly across pharmaceuticals, advanced manufacturing, and financial services - reinforces the importance of interoperable customs, logistics, and compliance systems.As digital trade standards evolve, UK TradeTech companies that can support secure data exchange, regulatory compliance, and supply chain visibility will be well positioned to support one of the world’s most strategically important trade relationships.

Overview

We provide end-to-end support across the procurement process, from sourcing and supply chain management to running effective tendering approaches to spend data analysis. Our expertise has empowered numerous UK authorities to unlock the full potential of their procurement teams.

Finance & FinTech

Working at the intersection of procurement and digital, we help authorities transform their procurement systems to leverage new technologies, embed organisational values, design world-class services and promote end-to-end innovation throughout the supply chain.

monitoring and eval

Monitoring & Evaluation

We partner with authorities to assess the impact and benefits of their projects, adhering to HMT best practices and employing modern data-driven analysis and evaluation methods.

sustainability

Sustainability & Social Value

We assist authorities in promoting sustainability and social value throughout their procurement and spending processes, while also measuring tangible impacts. Our toolkit includes innovative tools, frameworks, and data collection processes that allow authorities to deliver meaningful social and environmental benefits.

Europe

Overview

We provide end-to-end support across the procurement process, from sourcing and supply chain management to running effective tendering approaches to spend data analysis. Our expertise has empowered numerous UK authorities to unlock the full potential of their procurement teams.

Finance & FinTech

Working at the intersection of procurement and digital, we help authorities transform their procurement systems to leverage new technologies, embed organisational values, design world-class services and promote end-to-end innovation throughout the supply chain.

monitoring and eval

Monitoring & Evaluation

We partner with authorities to assess the impact and benefits of their projects, adhering to HMT best practices and employing modern data-driven analysis and evaluation methods.

sustainability

Sustainability & Social Value

We assist authorities in promoting sustainability and social value throughout their procurement and spending processes, while also measuring tangible impacts. Our toolkit includes innovative tools, frameworks, and data collection processes that allow authorities to deliver meaningful social and environmental benefits.

Key Market: 
Germany

Home to one of the most advanced digital customs environmentsEurope’s primary industrial and logistics hub, playing a leading role in implementing eFTI and setting the technical standards that will define European digital trade infrastructure in practice. globally (ACE), and an increasingly influential driver of strategic trade governance standards as geopolitical competition reshapes trade policy.

What's driving change?

Europe is taking a different approach to TradeTech from many other regions: using regulation to accelerate digital adoption. Rather than relying solely on market forces, the EU is creating common standards designed to make interoperable digital trade infrastructure a requirement for participation.

The Electronic Freight Transport Information (eFTI) Regulation, which requires member states to accept digital freight information across transport systems from 2027, is a key example. It reflects a wider shift across Europe: digital logistics is moving from a competitive advantage to a baseline expectation for businesses operating across European supply chains.

Key opportunities & challenges

Europe’s challenge is not creating digital trade systems, but connecting them. The region is pursuing interoperability rather than centralisation - linking national systems, ports, logistics providers, and private platforms through common standards and trusted data exchange.This is creating demand for solutions that enable digital identity, data sharing, and system integration. Germany’s implementation of eFTI is already generating opportunities for TradeTech companies that can support this transition.

What it means for the UK

For UK firms, this matters regardless of Brexit. UK-EU trade flows across automotive, pharmaceuticals, and industrial goods rely on efficient customs and logistics systems. Companies that can support interoperability with emerging European standards will be well positioned as digital trade infrastructure matures.

Middle East

Overview

We provide end-to-end support across the procurement process, from sourcing and supply chain management to running effective tendering approaches to spend data analysis. Our expertise has empowered numerous UK authorities to unlock the full potential of their procurement teams.

Finance & FinTech

Working at the intersection of procurement and digital, we help authorities transform their procurement systems to leverage new technologies, embed organisational values, design world-class services and promote end-to-end innovation throughout the supply chain.

monitoring and eval

Monitoring & Evaluation

We partner with authorities to assess the impact and benefits of their projects, adhering to HMT best practices and employing modern data-driven analysis and evaluation methods.

sustainability

Sustainability & Social Value

We assist authorities in promoting sustainability and social value throughout their procurement and spending processes, while also measuring tangible impacts. Our toolkit includes innovative tools, frameworks, and data collection processes that allow authorities to deliver meaningful social and environmental benefits.

Key Market: 
UAE

Rapidly becoming the digital gateway for South-South trade, combining advanced logistics infrastructure, progressive regulatory reform, and strategic geographic positioning.

What's driving change?

The Middle East’s TradeTech development is being driven by high-value trade flows, ambitious economic diversification strategies, and investment in logistics infrastructure. Gulf economies are increasingly using digital trade infrastructure as a way to strengthen their position as global commercial hubs.

The UAE and Bahrain are leading reform in areas such as digital trade finance, electronic signatures, and recognition of electronic transferable records. The Abu Dhabi Global Market (ADGM) has introduced legislation recognising electronic transferable records, enabling documents such as bills of lading to move digitally through supply chains.

Key opportunities & challenges

Trade finance is one of the clearest areas of opportunity. Adoption of frameworks such as MLETR is helping create the legal foundations for fully digital transactions, reducing administrative burden and enabling faster, more trusted trade.The challenge now is moving from regulatory enablement to widespread adoption across businesses and supply chains.

What it means for the UK

The UAE is positioning itself as a digital gateway connecting Asia, Africa, and Europe. For UK TradeTech companies working across digital trade finance, customs modernisation, and maritime technology, the region represents a significant commercial opportunity.

Asia-Pacific (APAC)

Overview

We provide end-to-end support across the procurement process, from sourcing and supply chain management to running effective tendering approaches to spend data analysis. Our expertise has empowered numerous UK authorities to unlock the full potential of their procurement teams.

Finance & FinTech

Working at the intersection of procurement and digital, we help authorities transform their procurement systems to leverage new technologies, embed organisational values, design world-class services and promote end-to-end innovation throughout the supply chain.

monitoring and eval

Monitoring & Evaluation

We partner with authorities to assess the impact and benefits of their projects, adhering to HMT best practices and employing modern data-driven analysis and evaluation methods.

sustainability

Sustainability & Social Value

We assist authorities in promoting sustainability and social value throughout their procurement and spending processes, while also measuring tangible impacts. Our toolkit includes innovative tools, frameworks, and data collection processes that allow authorities to deliver meaningful social and environmental benefits.

Key Market: 
Singapore

The world’s leading reference model for interoperable digital trade, actively shaping international frameworks through its DEA programme and paperless trade standards.

What's driving change?

Asia Pacific represents one of the world’s largest TradeTech markets. As the global centre of manufacturing and sourcing, the region is driving demand for technologies that improve supply chain visibility, enable trusted data exchange, and reduce documentation friction.

A growing network of Digital Economy Agreements (DEAs) is providing the policy foundation for this transition. The Australia-Singapore DEA demonstrates how aligned standards can enable paperless trade, mutual recognition of digital documents, and more seamless cross-border data flows.

Key opportunities & challenges

The key challenge across APAC is moving from policy alignment to operational adoption. While countries including Malaysia, Indonesia, and Vietnam are developing digital trade frameworks aligned with international standards, businesses still face fragmented systems and inconsistent data standards across borders.

This creates demand for TradeTech solutions that can operate across multiple regulatory environments.

What it means for the UK

For UK companies, APAC offers opportunities across some of the world’s most advanced digital trade ecosystems. Solutions that enable interoperability, trusted data exchange, and cross-border compliance are well aligned with regional demand.

Africa

Overview

We provide end-to-end support across the procurement process, from sourcing and supply chain management to running effective tendering approaches to spend data analysis. Our expertise has empowered numerous UK authorities to unlock the full potential of their procurement teams.

Finance & FinTech

Working at the intersection of procurement and digital, we help authorities transform their procurement systems to leverage new technologies, embed organisational values, design world-class services and promote end-to-end innovation throughout the supply chain.

monitoring and eval

Monitoring & Evaluation

We partner with authorities to assess the impact and benefits of their projects, adhering to HMT best practices and employing modern data-driven analysis and evaluation methods.

sustainability

Sustainability & Social Value

We assist authorities in promoting sustainability and social value throughout their procurement and spending processes, while also measuring tangible impacts. Our toolkit includes innovative tools, frameworks, and data collection processes that allow authorities to deliver meaningful social and environmental benefits.

Key Market: 
Rwanda

Africa’s most forward-looking digital trade environment, establishing the blueprint for scalable TradeTech adoption across the continent ahead of AfCFTA implementation.

What's driving change?

Africa’s TradeTech opportunity is emerging alongside the implementation of the African Continental Free Trade Area (AfCFTA) - the world’s largest free trade area by number of participating countries.

The opportunity is shaped by two distinct trade environments: intra-African trade, where businesses often face fragmented documentation and customs systems, and international trade corridors in sectors such as minerals, agriculture, and energy, where interoperability with global systems is increasingly important.

Key opportunities & challenges

Africa has the opportunity to build digital trade infrastructure without the constraints of legacy systems found in many mature markets. This creates scope for scalable, interoperable solutions to be embedded from the outset.

Countries such as Rwanda are emerging as early adopters, using digital trade initiatives to demonstrate how technology can support more connected regional markets.

What it means for the UK

For UK TradeTech companies, Africa represents an opportunity to support the development of digital trade infrastructure at scale. UK strengths in fintech, regulatory technology, customs innovation, and trusted data exchange align closely with many of the challenges emerging across African trade corridors.

The UK TradeTech Index  
An searchable, interactive map of the UK TradeTech sector

In 2023, PUBLIC was commissioned by the FCDO to map the UK TradeTech ecosystem. What we found was a substantial and largely unmapped body of innovation: over 290 UK companies building digital infrastructure across every domain of international trade.


The UK TradeTech Index is that map - searchable, filterable, and open for anyone to access.

Research & Insights
Dive deeper into the TradeTech ecosystem