Blog Post

February 15, 2024

From Principles to Practice: Advancing the UK Government’s Generative AI Framework

With clear intent to position the UK as a global leader in artificial intelligence (AI), the recent publication of the "Generative AI Framework for HM Government" by the Central Digital and Data Office (CDDO) marks a significant milestone in advancing HMG’s efforts to realise this promise. As one of the first national governments to formulate such a framework, the UK takes a crucial first step in signalling its commitment to spearheading adoption of AI within government organisations. But to truly harness the value of AI whilst effectively mitigating against the associated risks and challenges, we must continue to build from this point forward, and fast.

A Step Forward in AI Principles

Commendably, the framework boasts both depth and breadth in its willingness to engage proactively with integrating generative AI technologies in a manner that is both innovative and responsible. By laying out ten core principles, the framework ensures that the use of generative AI by government bodies is aligned with the highest standards of ethics, efficiency, and public accountability. These principles challenge government leaders to think about the ethical development, deployment, and governance of generative AI applications, encompassing a range of considerations from data privacy and security to fairness, transparency, and environmental sustainability. 

Bridging the Implementation Gap

While the framework exhibits notable strengths, a critical challenge persists: translating its principles into actionable strategies. Although the guidance presents a comprehensive vision, it often falls short in providing clear step-by-step directions for how to begin and execute implementation. For instance, while it champions transparency and accountability, it lacks precise and practical advice on operationalising these principles within complex government ecosystems. Similarly, while it emphasises fairness and non-discrimination, government agencies may grapple with the specifics of auditing AI systems for bias or ensuring that AI applications do not inadvertently exacerbate inequalities. 

To address these challenges and bridge the implementation gap, our recent report offers practical pathways for responsible implementation and adoption of AI for transforming public services. Key recommendations include HMG supporting government bodies to prioritise the adoption of robust standards, toolkits, and central mechanisms promoting best-practice commercial methods. More fit-for-purpose procurement pathways can empower government bodies to assess and select AI solutions fitting their specific needs, fostering engagement with a diverse supplier base. These measures not only mitigate risks associated with implementation but also enhance transparency and continuous improvement. Additionally, further collaboration is required to develop domain-specific AI deployment guidelines, offering practical insights tailored to specific use cases and domains, providing government agencies with the knowledge required for effective AI deployment within their unique contexts. 

Advancing Together

At PUBLIC, we recognise the importance of not just envisioning a future powered by AI but making it a reality. Our service offerings are designed to fill the gaps identified in the guidance, providing government organisations with the tools and expertise needed for effective implementation. Two of our key services include:

  • AI Value Mapping: We help organisations understand the potential impact of AI on their operations and services, identifying high-value opportunities for AI integration that align with the government's ethical and operational standards.
  • Responsible AI & Audit: Our team specialises in assessing AI applications for compliance with ethical guidelines, ensuring that they meet the highest standards of fairness, privacy, and security. We provide comprehensive audits that evaluate AI systems against the ten core principles, offering actionable recommendations for improvement.

The success of the "Generative AI Framework for HM Government" relies on effective implementation. By leveraging PUBLIC’s expertise in digital transformation and our commitment to responsible AI, government bodies can not only adhere to the framework's principles but also unlock the full potential of AI to serve the public good. Let’s ensure that the future of AI benefits everyone. Partner with PUBLIC to lead the way in transforming public services through ethical, effective, and innovative AI solutions. 

Get in touch with our Director of Digital, Data & Technology, Thomas Chalk, today at


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Julie Michlal

Senior Associate

Photo by the author

Thomas Chalk

Former Team Member

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