October 20, 2023
Crafting a comprehensive Interactive Services (IS) Model to provide Ofcom with a common framework for understanding user journeys and platform workflows
Ofcom needed a robust framework to understand user journeys, platform workflows, and Trust and Safety measures within Interactive Services. This required a deep dive into the complex world of online interactions and user safety, a core speciality of PUBLIC.
We designed an immersive project that combined stakeholder interviews, desk research, and validation workshops. By engaging representatives from various segments of the gaming ecosystem, we crafted a comprehensive Interactive Services (IS) Model. This model served as a common framework for understanding user journeys and platform workflows.
Our IS Model provided Ofcom with a powerful tool to navigate the intricate world of interactive services. Through mapping user journeys and platform workflows, we enabled Ofcom to address online safety concerns effectively. The IS Model’s impact extended beyond safety, benefiting online safety policy, media literacy, behavioural insights, and competition mapping.
Through extensive desk research, use case development and stakeholder engagement, we recommended four areas of focus for the EHRC’s Strategic Plan relating to AI and equality and human rights.
Empowering DSIT to assess the Online Safety Bill’s effectiveness with a flexible M&E framework informed by robust research
Researching accreditation approaches across the technology sector to develop recommendations for a tailored accreditation process for the online safety tech industry
Comprehensive research to equip Ofcom with a deep understanding of online content accessibility via search services, informing online safety guidance
Developing a ‘minimum-viable product’ for a standards framework to assess online safety compliance solutions
Through mixed methods user research we mapped the prevalence and impact of OVAWG, identified key dynamics characterising how these harms occur, and categorised 18 harm types.
Researched innovative design approaches that can support the safety of women and girls on online platforms and services.