November 24, 2021
April 13, 2023
In this report, we explore the power of Gamification as a design toolkit to engage citizens in public initiatives.
Gamification, or the use of game mechanics in non-game contexts, has demonstrated a unique ability to capture attention and promote behaviour change in users. This is true across a number of fields that are relevant to public sector challenges, including Health and Social Care, Sustainability, and Education. We explore the opportunities for Gamification to transform public service design across these areas, as well as in Diversity and Inclusion and Financial Welfare and Wellbeing, and make recommendations for government to enable and take advantage of this transformation. We use a mixed methodology to reach our evaluations and recommendations, including:
This report provides an overview of the international Safety Tech landscape, the trends that drive it currently and recommendations for further growth opportunities.