November 24, 2021
May 11, 2022
In this report, we explore the power of Gamification as a design toolkit to engage citizens in public initiatives.
Gamification, or the use of game mechanics in non-game contexts, has demonstrated a unique ability to capture attention and promote behaviour change in users. This is true across a number of fields that are relevant to public sector challenges, including Health and Social Care, Sustainability, and Education. We explore the opportunities for Gamification to transform public service design across these areas, as well as in Diversity and Inclusion and Financial Welfare and Wellbeing, and make recommendations for government to enable and take advantage of this transformation. We use a mixed methodology to reach our evaluations and recommendations, including:
For the modern state, there are few policy priorities as important as how it buys technology and innovation. To keep up to date with the pace of change in the wider digital economy, it is absolutely crucial that Government modernises its procurement and commercial processes.