CASE STUDY

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January 20, 2026

January 20, 2026

OVAWG Safety by design

Discover how the very architecture of online platforms can facilitate harm and how a new, trauma-informed approach to design can proactively protect women and girls globally.

Digital, Data & Technology
Security & Online Safety

Challenge

Online violence against women and girls (online VAWG) is a pervasive problem, impacting the lives of women and girls globally. Government, platforms and civil society organisations around the world are increasingly turning their attention to online VAWG. However, there is a lack of understanding around the role of platform design specifically. To fill this gap, the UK Department for Science, Innovation and Technology (DSIT) commissioned this research to investigate the impact of platform design on online VAWG. The research is intentionally geared towards an international audience so as to further support the work of the Global Partnership for Action on Gender-Based Online Harassment and Abuse.

The research had three key objectives:

  • Understand how design features of online platforms and services can enable perpetration of online VAWG
  • Develop an understanding of how existing safety by design approaches can protect against risk of online VAWG
  • Understand potential new design approaches to ensure safety for women and girls on online platforms and services

Approach

To address these objectives, PUBLIC took a four-phased approach including landscape review, stakeholder engagement, design review, and final  report. Over 100+ literature sources were reviewed to understand the landscape, which was then validated through 22 stakeholder interviews including both civil society organisations and platforms (social media and online dating). Through this process PUBLIC long-listed 50+ design features available on platforms, and short-listed them to 12 priority features which were both prevalent across platforms and considered risky to users, based on stakeholder interviews. 

Following the landscape review and stakeholder engagement, PUBLIC consolidated findings, brainstormed potential future design opportunities and tested them with the project Civil Society Expert Group (CSEG), a team of 5 leading civil society organisations in online VAWG. With their support PUBLIC designed 4 future-facing design features to elevate women and girls current experiences online through education, reporting, warning users (i.e. moderation) and bulk actions (i.e. responding to harms as a public figure). 

Impact

The findings were consolidated into a comprehensive 100+ page report, providing critical evidence to inform DSIT and the Global Partnership for Action on Gender-Based Online Harassment and Abuse on the current digital landscape.

Core Findings:

  • Policy & Data Gaps: A lack of explicit platform policies regarding online VAWG leaves victim-survivors without clear support pathways and results in fragmented data collection, hindering efforts to sanction perpetrators.
  • Design-Driven Risks: Research identified 12 common design features that facilitate rapid targeting by perpetrators, primarily due to a lack of "friction" and safety measures that are easily bypassed.
  • Systemic Burden on the Victim: Current safety frameworks often place the responsibility for protection on the user rather than the platform, an approach that is both insufficient and frequently re-traumatising for survivors.
  • Demand for VAWG-Specific Guidance: While "Safety by Design" is gaining traction, there is a significant lack of guidance tailored to women and girls. Platforms require dynamic, VAWG-focused principles rather than generalised safety rules.
  • The Shift to Trauma-Informed Design: Future approaches must prioritise user-centric, trauma-informed design and cross-sector knowledge sharing to protect women and girls proactively rather than reactively.

Reach out to the team

Photo by the author

Zixuan Fu

Senior Manager (Digital Governance)

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